The phrase refers to promotional events anticipated in late November 2024, centered on potential savings and incentives offered on vehicles manufactured by a prominent Japanese automotive company. These events traditionally coincide with a major retail holiday in the United States and are designed to attract consumers seeking to acquire new or used vehicles. The anticipated deals could encompass a range of financing options, lease offers, and discounts on various models.
Such promotional periods are significant for both the manufacturer and potential customers. They provide an opportunity for the automotive company to boost sales volume during a competitive period and to reduce existing inventory. For consumers, this period potentially offers a chance to acquire a vehicle at a reduced price or with more favorable terms, making vehicle ownership more accessible. Historically, these events have been a key driver of automotive sales in the fourth quarter of the year.