The practice involves abstaining from shaving during the month of November. Participants typically allow their beards, mustaches, and leg hair to grow freely throughout the month. This observance, originally a lighthearted trend, has evolved into a fundraising and awareness campaign.
The movements primary goal is to raise awareness about cancer, particularly prostate cancer, and to encourage donations for cancer research and prevention. The act of forgoing shaving symbolizes embracing natural hair, which many cancer patients lose during treatment. Funds raised often support organizations dedicated to cancer research, awareness, and patient support.