The phrase refers to a video content style, primarily found on TikTok and similar short-form video platforms, where creators document and showcase the items they have prepared or included for a specific trip or event. It typically involves a visual display of carefully selected belongings, often arranged aesthetically, accompanied by narration or text overlays detailing the purpose or rationale behind each item’s inclusion. For example, a travel blogger might create a video exhibiting the clothing, toiletries, and gadgets they’re taking on a backpacking trip, offering viewers a glimpse into their packing strategy.
The popularity of this video format stems from its ability to satisfy several viewer interests simultaneously. It offers practical advice, provides aspirational content through curated aesthetics, and satisfies a sense of curiosity regarding the personal lives and preparation routines of others. Historically, this type of content can be traced back to early “haul” videos on platforms like YouTube, but the short-form, visually-focused nature of newer platforms has reshaped and accelerated its consumption. The efficiency with which information is conveyed, coupled with engaging visuals, contributes to its widespread appeal and viral potential.
